Plus “Closed Door” Insights and The Copywriting Legends All Star Rock Jam
Watch This Video First
This year’s theme is Connections and Relationships, each Speaker will share things they’ve never shared before in public. That means this is not a line of “keynotes” talking at you. These are the top revenue producers in the industry sharing the deep and actionable insider tactics that produce the most dramatic conversion spikes for their current offers.
Mentor to the marketing elite. Dean has long been a guiding force in our industry. Hailed by Frank Kern, Eben Pagan, Tony Robbins and so many others as the their go to guy for clarity and direction on marketing campaigns, Dean has a special magic for helping people (none more than me) remove all the stupid thinking and head trash standing in the way of their sales. Even though he's carved out a long and legendary career, he always takes a fresh approach to marketing. You hear it in Dean's mega-hit podcasts, I Love Marketing and More Cheese, Less Whiskers, and you can bet you'll be hearing new content from Dean that will get you super clear and super pumped for your next campaign.
The co-creator of The Copy Cure with Marie Forleo, Laura has become my favorite email copywriter this year. She writes humor and story into her emails on the level of top comedy writers without compromising the honesty and intimacy required to build a loyal following. Laura's colorful copy is redefining what it means to connect with your reader. She also writes network television promos and is the comedic voice behind the consistently great, Marie TV episodes. Laura is going to share her rules for writing with emotion and "landing the punch" for yourself and your clients.
The man who unlocked the vault on YouTube advertising. Tom is the CEO of Viewability, the leading YouTube Ad agency. Video is the now, and the big future of internet marketing. Fresh off of his brand new book release (October 10), Tom will give us his latest and most proven tactics for writing and producing short video that don't just get viewed, they get the sale. Tom will not just share the video formulas that get results on YouTube, he is going to workshop us though it so you can leave Copy Chief Live with draft 1 of your YouTube video script in hand.
Facebook ad manager to the marketing superstars. Keith is the go-to expert and trainer in FB ads. He's promised to take us deep into the latest intel straight from FB headquarters (he practically has a parking spot there), and show us the proven video tactics. Plus, why getting the copy right is more important than ever in converting cold traffic to warm, happy new customers.
Abbey is a unique talent in our industry in that she is a top level copywriter producing major marketing campaigns like Ryan Levesque’s ASK 2.0 launch copy… she is also the premier expert on copywriting voice and style and has helped industry leaders like Jeff Walker build a team of copywriters, and she is teaching her CODEX voice and style system to other copywriters. When Abbey hits the stage, you will be filling pages of notes and having “A-Ha’s" galore.
Named America’s Favorite Life Coach, Rhonda is an Emmy Award-winner, Repeat Oprah guest, Coach of the Year recipient, 4x Bestselling Author and Master Coach. She was the first Life Coach on television in the world and has changed lives in over 600 episodes of reality television as well as an author of four bestsellers including her seminal work,“Fearless Living.” As the Founder of the Fearless Living Institute, she brings the neuroscience of fear down to earth giving you a path out of “not being good enough” using the “Wheels” technology she developed that saved her own life.
Everybody's favorite occasional marketing podcast is back! John Carlton and I will take the stage and fire up our mics for a new episode of Psych Insights for Modern Marketers, featuring our special guest: YOU. Grab a mic and weigh in, ask questions, tell us we're full of shit... everything is fair game. This is going to be a wild one. Come be a part of podcasting history with us.
Copy Chief Live is the event where you'll see as many legends of copy sitting next to you in the audience as you will on the stage. That's because they love hanging out, and learning and sharing with the brightest minds in marketing. No matter how long you've been at copy and marketing, your passion qualifies you to be in this elite crowd of doers. Confirmed attending (so far): John Carlton, Marcella Allison, Parris Lampropoulos, David Deutsch, Lori Haller, Dan Ferrari, Henry Bingaman, Joe Schriefer, and more.
A safe room to learn and discuss the realities of working as a freelancer, and our latest and best insights for how to have the career you want. Between the Real Free Life freelancer coaching program, my “Supergroup” of high-level freelance copywriters, placing writers with clients through the Copy Chief Agency, and private consulting with several of the world’s highest producing publishing agencies… I can humbly say me and my team understand the world of freelance copywriting better than anyone else. You’ll get the condensed teaching and most impactful insights from the entire year of in the trenches knowledge we’ve gained this year. You’ll also hear directly from some of the companies with the greatest hunger and deepest pockets eager to meet and work with you (and then we will kick them right back out of the room and talk about them). If you’re a freelancer, or plan to make a living as a copywriter, then you cannot miss Day 3. Breakfast included, and we’ll start comfortably late so you have time to recover from the X-Factor Party on Wednesday night.
Our speakers are here to share and teach you,
not pitch offers from stage.
Hey there! No rambling resume here. I’m really about three things… copywriting, comedy and connections.
I gave that up to become a coach to freelance copywriters and business owners inside my awesome community, Copy Chief.
As a comic, I spent a decade traveling the U.S. playing clubs (and loud bars, hotel lounges, even a tennis match once) as a stand-up comic. In January I returned to the comedy stage after my friend Billy Gardell (Mike & Molly) challenged me to open his show at the Mahaffey Theater in front of 2,000 people.
Now I pursue both copywriting and comedy with equal passion. They’re not so far apart, really.
I’m also passionate about connecting good people who do great work. So I founded the Copy Chief Agency to better connect high quality copywriters with high value clients and set them up to produce high earning campaigns together.
There’s no other event party like it. A celebration of the “other talents” top copywriters and marketers bring to their game. Last year we had copywriters performing stand-up comedy (Ian Stanley, Dean Edelson, Kevin Rogers). Then the Copy Legends All Star Jam Band cranked the amps and the energy with live sets from Jeremey Hunsicker, Angie Colee, Parris Lampropoulos, Husband/wife musicians Addison Rice and Jahnavi Newsom, A smokin’ set of blues from John Carlton and the big jam finale with Kevin, Parris and David Deutsch backing up John Carlton on “Satisfaction”. This was the wildest event afterparty of all time. This year we’re getting the band back together, in a bigger room, with more guests and surprise performances. Seriously, the party alone is worth the trip, and several of the speakers from last year are returning to be here. You’ll be talking about this night for a loooong time.
What qualifies you is not how long you’ve been writing copy, but rather your passion and dedication to the craft. If you feel it is your calling to become a great copywriter, then you’re qualified. If you’ve been at this for years and are ready to take your writing and your business to the next level, this is definitely for you.
If you write your own copy, you will leave Copy Chief Live with the most actionable tactics imaginable. I’m working with each expert speaker to not only teach you what they do, but to show you how it looks when done right. And, if you’re looking to partner with the best copywriters in the business to take these “closed door” tactics and infuse them into your current campaigns, then you’ll be in the only place on earth to find them this year.
The information and connections you make at this event will help you get the ultimate clarity on the exact types of offers you should be creating for your audience. How to grow that audience, in both size and loyalty, and allow you to mix with the best writers, marketers and even tech pros producing the highest revenue sales funnels in the industry right now.
This year even more companies are coming to meet copywriters. So, we’re going to coach this years copywriter attendees on how to show up to these meetings and win the gigs. You could have the biggest names chasing after YOU.
Last year, 15 attendees walked away with copywriting contracts. This year, I promise you will leave here having new connections and relationships (which can lead to great work), with some new friends, and of course, have more fun than you ever thought possible at a “copywriting conference.”
Here’s what last year’s attendees had to say about the event…
I’ve been to A LOT of event… As a freelance copywriter for nearly 20 years, when I heard about Copy Chief Live, I knew I had to be here because Kevin Rogers brought together the best people. If you get a chance to attend, don’t miss it.
Kim Schwalm, A-List Copywriter
I haven’t had this much fun since college. Kevin Rogers created an space where you could fire up your entire creative being and make connections in new and different ways. I learned a lot from teaching as a speaker, but also as an artist and copywriter.
Marcella Allison, A-List Copywriter
I had an absolute blast at Copy Chief Live. I got to shake hands and talk with the biggest names in the industry – Clayton Makepeace, John Carlton, Parris Lampropoulos, and David Deutsch – and learn from them.
Matt Mason, Copywriter at Agora Financial
I came because it was an opportunity to meet amazing direct response copywriters of all levels and writers who’ve influenced the lives of millions of people.
Addison Rice, Copywriter
I flew all the way from Australia to meet other business owners who want copywriters like me… so if you’re a copywriter and you’re not at this event, what are you waiting for?
Dan Ludgater, Copywriter
Just blown away. There was Lorrie Morgan (an amazing copywriter) right next to me… Dean Jackson right behind me… and I was like, “Okay, this is already crazy.”
Brian McCarthy, Copywriter
One of the coolest things about this event is the location. If you’ve never been to St. Petersburg, you’re in for a treat.
The hotel is in a primo spot, close to the harbor and a block from restaurants, hip bars, and a Publix grocery store.
You’re also in strolling distance to The Dali Museum, Mahaffey Theater and Al Lang Stadium… and only 15 minutes drive from St. Pete Beach – voted one the world’s best.
All the best “hang time” outside of the ballroom is going down inside the hotel restaurant and lobby. So plan to stay at the Hilton while you’re here. Reserve quickly to take advantage of the discounted room block. You can also extend your stay at the same great rate by request. So plan to hang out a few days. Just don’t wait, the rooms are filling fast.
Plus “Closed Door” Insights and The Copywriting Legends All Star Rock Jam
Here's what you're getting when you grab your ticket:
The schedule may change every year, but you can expect to check in early in the morning (around 8AM) before settling down at your seats for the conference to begin. Depending on how many speakers attend this event, we'll schedule regular breaks between talks so you can get up, meet other people, and take bathroom breaks.
In the afternoon, we'll break for lunch before coming back, and by the end of the day (around 4 - 5PM), we'll break to prep for evening events where copywriters and business owners get to know each other (meet ups).
This year, we're holding another special Copywriters All Star Rock Jam, so if you've purchased your ticket, you can join us for a special night together. More details to follow...
We'll share an agenda of what to expect as the event gets closer to the date, so you know what to expect.
Due to capacity limitations, all Copy Chief Live attendees have to register. Everyone wanting to attend has to buy their own ticket.
Yes, a bonus Day 3 has been added this year. This is for freelancers only - it's a safe place to learn and discuss the realities of working as a freelancer. We'll feature several members and Pro Freelancers to share our latest and best insights for how to have the career you want.
If you'd like to join, you can add this day to your order for $199 and extend your discounted room rate by 1 day. Expect to spend the day together - so be sure to plan a later flight time if you're planning to stay for Day 3 Freelancers Only.
Single day tickets are not available. Plan to be here both days of the conference so you don’t miss anything. Day 3 for Freelancers Only is not available as a standalone ticket.
We don't offer payment plans for live events. The only way to attend is by purchasing your ticket in full.
In order to keep ticket prices reasonable, meals are not provided. There are tons of great and affordable restaurants in walking distance of the event hotel.
Due to the limited ticket availability, there is no refund on ticket purchases.
Most "marketing" events turn into a "pitch fest".
At Copy Chief Live, there's NO pitching from the speakers.
You're getting all the insider secrets of the richest, most successful copywriters and marketers. Tactics and secrets you can put to work right away in your business to get results.
Every single speaker is someone I've either worked with, learned from, or mentored under... and I can tell you right now, their stuff works because I use it in my own business every day.
You'll receive a detailed list of travel information in your Welcome package once you’ve purchased your tickets.
We're happy to help you - support[at]copychief.com